Pamela Norton (Part 2)

One Dozen Rabbits #6

Pamela Norton

In this episode we talk more about the sharing economy, and the fractionalization of assets – instead of producing so many consumer products, we can reduce our carbon footprint and create a new economy. We touch on terrorism, and some of the insecurities inherent in our technology. Pamela advises investing in yourself and being guided by your passions and curiosity. She tells a story about a young man who invested in her company at a critical moment She praises the “curiously faithful” and the “decentralized man”, and advises on the importance of a close, trusted community of friends and advisers. She talks about the importance of supporting other women. And it all goes a little bit wrong at the end of the episode.

“I’ll tell you a story, and I’m not going to cry about it…”

Pamela Norton-Shelpuk is the Founder & CEO of Borsetta, an advanced technology company securing and protecting high value and mission-critical assets to defeat counterfeit and fraud.  Borsetta is a secure enterprise platform where businesses can title, authenticate, and securitize physical assets with unique, tamper-proof nano-ID’s. Businesses can provide accountability and transparency within their supply chain and protect their brand while consumers can validate that their purchased product is real and authentic. This “digital ledger” travels with each product from start to finish, providing a chronological, immutable history. Borsetta’s patented technology supports a new decentralized economy for tangible, non-tangible and non-fungible “one-of-a-kind” assets.Pamela is also a pioneer in the development and launching of early-stage disruptive technologies that create new and better services for consumers and businesses in the healthcare, telecommunications, transportation, fashion, and  e-commerce sectors .Pamela serves as an Advisory Board member for Global Women In Blockchain, Colorado Succeeds, Naya Life Foundation,  and a founding Activator for SheEO.

One Dozen Rabbits is a podcast of The Rabbit Hole, a woman-powered blockchain community. We are building the community we want to see for the success of all.

Producers: Ann Willmott & Zayi Reyes

SPONSOR
To make this podcast, we turned to the best resource we know, vo2gogo, and got ramped up fast. Get the special Rabbit Hole price on Mastering Audio Podcasting parts 1 and 2, and you will also get two 30-minute private coaching sessions. Want to podcast like a pro? This is how.

LINKS FROM THIS EPISODE [...]  read more


Pamela Norton of Borsetta

One Dozen Rabbits #5

Pamela Norton

Pamela Norton chats with Kseniya Lifanova and Jill Carrigan. Borsetta started out as a blockchain-based platform to certify diamonds and fine jewelry, but has grown into so much more, including a project for the Department of Defense. We talk about Borsetta’s breakthrough invention of a microchip, as well as roadblocks she’s faced and how she;s overcoming them. She discusses their patent-pending process for securing the supply chain using a new, highly secure chip. (It’s so scifi that it self-destructs if tampered with.) And finally she talks about digital assets on the blockchain, and the types of assets (real estate, voting ID, jewelry, art, wine) that could be stored in a wallet or in cold storage.

“I believe the new war, the war of the future, is algorithm and data.”

Pamela Norton-Shelpuk is the Founder & CEO of Borsetta, an advanced technology company securing and protecting high value and mission-critical assets to defeat counterfeit and fraud.  Borsetta is a secure enterprise platform where businesses can title, authenticate, and securitize physical assets with unique, tamper-proof nano-ID’s. Businesses can provide accountability and transparency within their supply chain and protect their brand while consumers can validate that their purchased product is real and authentic. This “digital ledger” travels with each product from start to finish, providing a chronological, immutable history. Borsetta’s patented technology supports a new decentralized economy for tangible, non-tangible and non-fungible “one-of-a-kind” assets.Pamela is also a pioneer in the development and launching of early-stage disruptive technologies that create new and better services for consumers and businesses in the healthcare, telecommunications, transportation, fashion, and  e-commerce sectors .Pamela serves as an Advisory Board member for Global Women In Blockchain, Colorado Succeeds, Naya Life Foundation, and a founding Activator for SheEO.

One Dozen Rabbits is a podcast of The Rabbit Hole, a woman-powered blockchain community. We are building the community we want to see for the success of all.

Producers: Ann Willmott & Zayi Reyes

SPONSOR
To make this podcast, we turned to the best resource we know, vo2gogo, and got ramped up fast. Get the special Rabbit Hole price on Mastering Audio Podcasting parts 1 and 2, and you will also get two 30-minute private coaching sessions. Want to podcast like a pro? This is how. [...]  read more


Katrina Too

One Dozen Rabbits #3

Katrina Too from ScanTrust walked us through a smart packaging/blockchain implementation using Hyperledger Sawtooth to track coffee from the farm in South American to the coffee shop in Shanghai.

Katrina Too is head of marketing at ScanTrust, a smart packaging company. ScanTrust recently completed a project with Cambio Coffee, an ethical coffee trader. Cambio Coffee’s customers care about the product they’re buying, so in order to ensure integrity, they set out to track the coffee supply chain from the farms in South America to the point of sale in Shanghai. ScanTrust used their smart QR codes, along with Hyperledger Sawtooth, for supply chain tracking.

We discussed why a permissioned blockchain was right for this project, as well as some other reasons why the team chose Hyperledger. Katrina talks about the difference between crypto and blockchain, and underscores blockchain as infrastructure. We delve into a blockchain buzzword: fungibility.

One Dozen Rabbits is a podcast of The Rabbit Hole, a woman-powered blockchain community. We are building the community we want to see for the success of all.

Producers: Ann Willmott & Zayi Reyes

SPONSOR
To make this podcast, we turned to the best resource we know, vo2gogo, and got ramped up fast. We figured out what tools we needed and what steps to take, and we had private coaching – invaluable! [...]  read more


Eva Beylin & CryptoWendyO

One Dozen Rabbits #2

In this episode we continue our conversation with Eva Beylin, where we touch on #DopeFi, and then chat with the incomparable CryptoWendyO – mom, meetup maven, and all around smart person.

We discuss Eva Beylin’s rhyming tweets, like this one: “This means we can bank the unbanked, spank the unspanked, thank the unthanked.” We touch on #DopeFi and talk about the kinds of jobs available in crypto and blockchain. We ask her to define a blockchain buzzword, and find out that it’s a word she doesn’t use anymore.  [...]  read more


Eva Beylin

One Dozen Rabbits #1

In this episode of One Dozen Rabbits, Zayi Reyes and Ann Willmott chat with Eva Beylin about all things Ethereum, her economics research, and why she doesn’t regret rage-quitting her job in the financial sector.

Eva Beylin is currently contributing to the Ethereum Foundation, and conducting research on consumer payment behaviors. Early on, she used her business school training in economics to get a job in management consulting. Finding herself bored – and angry – she quit her job, and invested her energy in the study of blockchain, Ethereum in particular.

She has worked on a number of Ethereum-based projects including OmiseGo.  As always we have more questions than answers! [...]  read more


EOS vs. Ethereum

CTO and blockchain advisor Barbara Bickham took us on a deep dive on EOS vs. Ethereum. Thas was the first public Rabbit Hole meetup – February 26, 2019 – at Cross Campus in Santa Monica. Discussion was lively!


Fyre Fest: Alternate Reality or Ad Fraud?


Advertisers sell more than just products; they sell alternate realities. But what if they take it too far and the intent behind the ad grows into more than just the graphic or video on the screen?

Zayi Reyes, “Measuring Intent And The Many Faces Of Ad Fraud “, BuzzFeed

Rabbit Hole Advisory Board member Zayi Reyes is the VP of Marketing for MetaX, a company that leverages blockchain technology to design real world advertising solutions. [...]  read more