Katrina Too

One Dozen Rabbits #3

Katrina Too from ScanTrust walked us through a smart packaging/blockchain implementation using Hyperledger Sawtooth to track coffee from the farm in South American to the coffee shop in Shanghai.

Katrina Too is head of marketing at ScanTrust, a smart packaging company. ScanTrust recently completed a project with Cambio Coffee, an ethical coffee trader. Cambio Coffee’s customers care about the product they’re buying, so in order to ensure integrity, they set out to track the coffee supply chain from the farms in South America to the point of sale in Shanghai. ScanTrust used their smart QR codes, along with Hyperledger Sawtooth, for supply chain tracking.

We discussed why a permissioned blockchain was right for this project, as well as some other reasons why the team chose Hyperledger. Katrina talks about the difference between crypto and blockchain, and underscores blockchain as infrastructure. We delve into a blockchain buzzword: fungibility.

One Dozen Rabbits is a podcast of The Rabbit Hole, a woman-powered blockchain community. We are building the community we want to see for the success of all.

Producers: Ann Willmott & Zayi Reyes

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To make this podcast, we turned to the best resource we know, vo2gogo, and got ramped up fast. We figured out what tools we needed and what steps to take, and we had private coaching – invaluable! [...]  read more


Eva Beylin & CryptoWendyO

One Dozen Rabbits #2

In this episode we continue our conversation with Eva Beylin, where we touch on #DopeFi, and then chat with the incomparable CryptoWendyO – mom, meetup maven, and all around smart person.

We discuss Eva Beylin’s rhyming tweets, like this one: “This means we can bank the unbanked, spank the unspanked, thank the unthanked.” We touch on #DopeFi and talk about the kinds of jobs available in crypto and blockchain. We ask her to define a blockchain buzzword, and find out that it’s a word she doesn’t use anymore.  [...]  read more


Eva Beylin

One Dozen Rabbits #1

In this episode of One Dozen Rabbits, Zayi Reyes and Ann Willmott chat with Eva Beylin about all things Ethereum, her economics research, and why she doesn’t regret rage-quitting her job in the financial sector.

Eva Beylin is currently contributing to the Ethereum Foundation, and conducting research on consumer payment behaviors. Early on, she used her business school training in economics to get a job in management consulting. Finding herself bored – and angry – she quit her job, and invested her energy in the study of blockchain, Ethereum in particular.

She has worked on a number of Ethereum-based projects including OmiseGo.  As always we have more questions than answers! [...]  read more


EOS vs. Ethereum

CTO and blockchain advisor Barbara Bickham took us on a deep dive on EOS vs. Ethereum. Thas was the first public Rabbit Hole meetup – February 26, 2019 – at Cross Campus in Santa Monica. Discussion was lively!


Fyre Fest: Alternate Reality or Ad Fraud?


Advertisers sell more than just products; they sell alternate realities. But what if they take it too far and the intent behind the ad grows into more than just the graphic or video on the screen?

Zayi Reyes, “Measuring Intent And The Many Faces Of Ad Fraud “, BuzzFeed

Rabbit Hole Advisory Board member Zayi Reyes is the VP of Marketing for MetaX, a company that leverages blockchain technology to design real world advertising solutions. [...]  read more


Blockchain Basics: Special Event – April 22, 2019

Featuring Rachel Cook, founder of Seeds

The Gift of Abundance

Seeds tokens allow anyone to ask for monetary help – and receive it as a gift – with no strings attached.

Rachel Cook, the founder of Seeds, will talk about how we’re collectively shifting from a scarcity paradigm into a new economic system of abundance, what that has to do with the correction of the imbalance of masculine and feminine energy on earth (and in all of us), and how cryptocurrency – and particularly Seeds – can drive the architecture of this new way of being. Rachel will demonstrate how Seeds works, and participants will have a chance to acquire tokens and give it a try themselves. [...]  read more


Join Us on the Adventure

The Rabbit Hole is a woman-powered blockchain community that promotes the participation and leadership of women in blockchain. Our events are open to all, and we invite you to join us on the adventure!