Fyre Fest: Alternate Reality or Ad Fraud?

Advertisers sell more than just products; they sell alternate realities. But what if they take it too far and the intent behind the ad grows into more than just the graphic or video on the screen?

Zayi Reyes, “Measuring Intent And The Many Faces Of Ad Fraud “, BuzzFeed

Rabbit Hole Advisory Board member Zayi Reyes is the VP of Marketing for MetaX, a company that leverages blockchain technology to design real world advertising solutions.