One Dozen Rabbits #6

Pamela Norton

In this episode we talk more about the sharing economy, and the fractionalization of assets – instead of producing so many consumer products, we can reduce our carbon footprint and create a new economy. We touch on terrorism, and some of the insecurities inherent in our technology. Pamela advises investing in yourself and being guided by your passions and curiosity. She tells a story about a young man who invested in her company at a critical moment She praises the “curiously faithful” and the “decentralized man”, and advises on the importance of a close, trusted community of friends and advisers. She talks about the importance of supporting other women. And it all goes a little bit wrong at the end of the episode.

“I’ll tell you a story, and I’m not going to cry about it…”

Pamela Norton-Shelpuk is the Founder & CEO of Borsetta, an advanced technology company securing and protecting high value and mission-critical assets to defeat counterfeit and fraud.  Borsetta is a secure enterprise platform where businesses can title, authenticate, and securitize physical assets with unique, tamper-proof nano-ID’s. Businesses can provide accountability and transparency within their supply chain and protect their brand while consumers can validate that their purchased product is real and authentic. This “digital ledger” travels with each product from start to finish, providing a chronological, immutable history. Borsetta’s patented technology supports a new decentralized economy for tangible, non-tangible and non-fungible “one-of-a-kind” assets.Pamela is also a pioneer in the development and launching of early-stage disruptive technologies that create new and better services for consumers and businesses in the healthcare, telecommunications, transportation, fashion, and  e-commerce sectors .Pamela serves as an Advisory Board member for Global Women In Blockchain, Colorado Succeeds, Naya Life Foundation,  and a founding Activator for SheEO.

One Dozen Rabbits is a podcast of The Rabbit Hole, a woman-powered blockchain community. We are building the community we want to see for the success of all.

Producers: Ann Willmott & Zayi Reyes

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